Page 42 - Nov- Dec 2024
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elegant shapes. To achieve this, at its
core, the young Italian brand is all about
lightness. Their key taglines – ‘See you
lightly’ and ‘Get ready to see the world
lightly’ – reflect this.
Celebrating ‘lightness’ is the focus of
its latest campaign through vivacious eyewear that stands out without weighing the
visuals conceptualised to radiate freedom, wearer down.
individuality, and boldness. Taking its
inspiration from the natural feel and rich As with all Spectaful’s frames, Romy, Star,
colours of four new designs, the visuals are also Hardy and Paul, the four new models launched
imbued with the spirit of a walk down memory in September, are very stylish. Those who have
lane. Nostalgia is evoked through vintage a penchant for square shapes would be quite
passport photo booths and the vibrant energy taken with the trendy Hardy model. The style
of Italian photographer Oliviero Toscani’s iconic is available in black, green, grey, and blue.
1990s “All the Colors of the World” campaign Another square profile is the Romy model, in a
for Benetton. choice of fuchsia, black, grey, and orange.
The campaign draws attention to the ultra- Fashionistas looking for a different look
lightness and comfort of Spectaful glasses, as would appreciate the Paul model which has
well as that they also leave a lasting impression been crafted in an irregular shape. Colour
̶ light enough to forget, yet bold enough to options range from fuchsia and orange to
make a statement. Its catch phrases such as black and grey. For a pretty look, a butterfly
‘See the world and be seen’ and ‘You don't hear shape is offered in the Star model, presented
them, you see them’ are reminders that this is in fuchsia, grey, purple, and black.
36 | THE INDIAN OPTICIAN | NOV-DEC 2024 BRANDS
