Page 38 - Nov- Dec 2024
P. 38

NEW






          RAY-BAN










          FRAMES







          THAT CHANGE COLOUR IN THE LIGHT






            nnovation has been at the forefront of               “Ray-Ban continues to break boundaries
            Ray-Ban ever since the eyewear brand was          and set new trends, keeping innovation at the
         Ilaunched in 1937. The tradition of combining        forefront of design. Tapping into the power of
          timeless design with cutting-edge technology        Transitions and its technology, birthed a new way
          continues with its latest product. In a novel       to experience eyewear through light-responsive
          take, Ray-Ban Change is a light-responsive          frames known as Ray-Ban Change,” says Federico
          frame that adjusts its colour tone when             Buffa, chief marketing officer, EssilorLuxottica.
          exposed to UV light. This makes for a different     “We took the leader in lenses, Transitions, and the
          look when the wearer moves between the
          indoors and outdoors, with the colours varying
          depending on the lighting conditions. The
          result is uniquely patterned pigments.

          RAY-BAN CHANGE IS
          A LIGHT-RESPONSIVE
          FRAME THAT ADJUSTS
          ITS COLOUR TONE
          WHEN EXPOSED TO
          UV LIGHT



















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