Page 44 - Nov- Dec 2024
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OFF-WHITE
EYEWEAR:
REDEFINING STYLE
WITH VISION
OFF-WHITE, the streetwear giant, has
carved a niche in the fashion industry with a
unique blend of urban style and high fashion,
and its eyewear collection is no exception.
Launched by visionary designer Virgil Abloh Off-White's unmistakable use of graphic elements
in 2012, Off-White quickly gained traction like the famous diagonal stripes and signature
for its innovative designs, redefining luxury quotation marks, blending art and utility in a way
through a street-smart lens. Abloh, who that's uniquely Off-White.
brought his architectural sensibility and pop
culture insight to Off-White, established Primary reason for Off-White's global eyewear
the brand as a symbol of modern, inclusive success is its daring approach to design. Abloh
luxury. The eyewear line, with its bold transformed eyewear from a mere accessory into a
aesthetics, has become a vital part of Off- statement piece, prompting other fashion houses
White's success story globally. to rethink. In India, Off-White’s eyewear found
a robust market among trend-conscious youth,
THE RISE OF OFF-WHITE EYEWEAR: drawn by its brand story, innovative designs, and
STYLE MEETS STREET CRED celebrity endorsement.
Off-White eyewear appeals to a generation BEST-SELLING OFF-WHITE
that values both style and individuality. EYEWEAR MODELS
The designs reflect the brand's ethos of
"questioning the conventional" with non- Models of Off-White eyewear have gained
traditional shapes, signature branding, and iconic status worldwide and have a particularly
a play on familiar silhouettes. Each frame strong following in India. The Virgil and Clip-on, for
is meticulously crafted, balancing sleek instance, are celebrated for their bold geometric
sophistication with a streetwear edge that shapes and oversized designs that elevate any
resonates with today’s fashion-savvy audience. look. The Virgil model, named after the brand’s late
The eyewear line captures attention with founder, showcases angular lines and a futuristic
38 | THE INDIAN OPTICIAN | NOV-DEC 2024 BRANDS
