Page 39 - Nov- Dec 2024
P. 39
leader in frames, Ray-Ban, to unify in
one dynamic product, giving consumers Ray-Ban Change is presented in the
the opportunity to make their functional iconic Original Wayfarer and Wayfarer Oval
eyewear fashionable.” sun and optical styles. These are available
as a frame; a frame with Transitions
Traditional handcrafting of cellulose acetate lenses; and as a model suited for all optical
is combined with this radical innovation of requirements, the Ray-Ban Optics Change.
frames designed to sync with the light to show
unusual colours and patterns. These have The Original Wayfarer frame in the
been created using Transitions photochromic Change model is in transparent colours that
dyes, which ensures that the colours are transition to patterned tones when worn
activated within seconds when exposed to UV under the sun. The Wayfarer Oval comes in
light. The reverse holds true as well with the a choice of translucent colours that change
colours fading back within minutes when the into solid stripes.
wearer is indoors. The strength of the colour
varies with the strength of the light. Thanks to The Transitions lenses fitted in the
this addition of Transitions pigments, each pair Change frames are available in eight
presents patterns which are one of a kind. different, exclusive colour options. With
these colour choices and frames that are
fully clear indoors, and vibrant with coloured
patterns outdoors, each colour optimised
to be true to tone at all stages, the wearer
is spoilt for choice. This is eyewear that
is distinctly different, adding a new style
quotient to any collection.
Ray-Ban eyewear and Transitions lenses
are part of EssilorLuxottica, a global leader in
the design, manufacture and distribution of
ophthalmic lenses, frames and sunglasses.
The company’s portfolio includes advanced
lens technologies including Varilux and
Stellest, Oakley eyewear, many renowned
luxury licensed brands and top retailers
including LensCrafters and Sunglass Hut.
BRANDS THE INDIAN OPTICIAN | NOV-DEC 2024 | 33
