Page 36 - Nov- Dec 2024

one of the top Indian sportsmen, he exemplifies
the bold brand tag line for Police Eyewear:
‘Audacity Wanted’.

As is well known, Rahul has millions of
followers globally. As the new face of the brand,
it’s easy to spot the synergy between the two. His
sophisticated image and youthful appeal would
at once attract a dynamic demographic that
resonates ideally with the Police Eyewear brand.

The new season ‘Audacity Wanted’ campaign
features KL Rahul in the brand’s iconic sunglasses
(SPLL88K, SPLN42) and optical Frames (VPLL72K,
VPLN22, VPLN23). The company projects these
as representative of modern masculinity, fearless
confidence and bold audacity.
Police Eyewear is noted for a versatile range of
sunglasses and optical frames. There’s something
for all lovers of stylish eyewear as a variety of
designs and shapes are created to suit different
face outlines and fashion sensibilities.
The main attractions in the latest collection
are contemporary square shapes, trendy soft
hexagonal shapes, modern geometric half-rim
shapes, and thin metal silhouettes, each showing
precise attention to detail that the brand is
known for. The most prominent Police logotypes
and the 90’s fashion inspired gothic “P” logo can
be seen on the frames. The models have been
crafted in acetate, metal, and titanium, and in
designs that contribute to the comfort factor,
durability and style statement. As always, the
focus is equally on innovative designs, high-
quality materials and exceptional craftsmanship.
Milestone models that date back to 1983, the
year the brand was founded, have re-emerged
as some of the most coveted with the ‘Eagle’
signifier symbolising soaring bravery, courage, many famous global brands that are available
magnitude and audacity. in many countries worldwide through its
extensive wholesale network.
As a lifestyle brand, Police is noted globally for
eyewear, fragrances, watches, jewellery, clothing Kolkata-based Ronak Optik India Pvt Ltd
and small leather goods. Its collections are is the distributor of Police Eyewear in the
distributed in more than 100 countries worldwide. country. Since its founding in 1996, Ronak
has established itself as one of the biggest
The Police Eyewear brand is owned by the eyewear houses in India. The company
De Rigo Group, a world leader in the design, distributes a wide range of products, from
production and distribution of premium quality mass to premium and luxury, including a
optical frames and sunglasses. It is home to good number of famous international brands.

30 | THE INDIAN OPTICIAN | NOV-DEC 2024 BRANDS