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Exhibitors will be able to record visitors to
their stands by scanning the QR code on the
individual’s entrance badge. The list of visitors can
be accessed via the app and in the private B2B
area of the website. Visitors can use the app to
track their visits, save any stands they wish to, add
photos and comments, and connect directly with
exhibitors. The visitor entrance pass will serve as
a digital interaction tool, making the experience
smoother and more efficient.
The official MIDO website is more inclusive
with dedicated functions for users with motor
and cognitive disabilities. In addition, exhibitors
and visitors will have access to exclusive content,
including videos, presentations, books and press The Otticlub area that hosts workshops,
releases in the site’s private areas. seminars, conferences, events and round
tables, has been renamed The Vision Stage.
The digital tools for exhibitors have been
designed to support every phase of the show Its renaming marks a shift in positioning,
including direct access to Fieramilano e-services, intended to reflect the expansion of its
downloads of the official media kit for the activities and to emphasise its core essence
creation of press and social media content, as a place of dialogue and discovery, and
publication of innovations being introduced for innovations and ideas to take shape
during the event through a dedicated form, and be shared.
and more. They can also broaden their visibility This has been a hub for networking
through MIDO’s Instagram channel. Content in its lounge area, and for trade journals
that respects the editorial guidelines can be and associations, hosting training events
reposted to the 38,500 followers of the page and continuing education. The topics
(as of November 2024). became increasingly varied and broad,
with medically-oriented events (myopia,
The exhibition layout has changes and
developments for an even more engaging presbyopia, amblyopia, protection of the eyes,
experience. The reorganisation of the spaces in nanotechnologies, contact lenses, progressive
the hugely popular Design area 2025 will allow for lenses, the role of screening in prevention
new exhibitors and the expansion of some stands. of vision disabilities, and discussions on the
most innovative medical technologies and
The Academy, an area that showcases treatments), in-depth analyses of the market
companies whose focus is on designer originality and consumption trends, design and sales
and creativity, is relocating to the pavilion techniques. And over the years, many high-
earmarked for technological innovation. The profile non-industry guests have diversified
aim is that the synergy between these two vital the program.
forces – design and technology – will offer a
unique experience for visitors, and inspire new Participants can look forward to a packed
connections between cutting-edge styles and calendar of events at MIDO 2025, designed
technical advances. to offer many opportunities for professional
development and personal growth.
To further enhance the visitor experience, Topics like digitisation, innovation, social
changes are also underway in MIDO’s nerve responsibility, Made in Italy, sustainability,
centres that embody creativity and innovation: In empowerment of women, and market
the piazzas of the famous Fashion Square for the trends will be in focus at the seminars and
big brands, a big draw for aficionados of fashion workshops, aimed at providing valuable
and luxury; and the piazzas of the Design area. resources for professionals.
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