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CHALLENGES IN THE MARKET eyewear, highlighting features like comfort,
durability, and style.
Despite its potential, the children’s eyewear
market faces challenges: Paediatric Expertise: Showcase specialisation
in paediatric eye care, offering customised
Price Sensitivity: Affordability is a priority fittings and products addressing needs like
for many parents, limiting the scope for myopia control and UV protection.
premium products.
Fun Shopping Experience: Create a stress-
Counterfeit Products: The market is plagued free, enjoyable shopping environment for
by non-certified, low-quality eyewear both kids and their parents.
options that compromise safety and quality.
2. Develop a Child-Friendly Brand Identity
By 2033, the Indian eyewear market
is predicted to nearly double, driven by Playful Branding: Use a vibrant name, a
urbanisation, rising disposable incomes, and the cheerful logo, and a catchy tagline to appeal
expansion of digital retail platforms. Companies to children and parents alike.
that innovate with durable, hypoallergenic, and Visual Consistency: Integrate kid-friendly
child-friendly designs stand to gain significantly fonts, bright colours, and engaging imagery
in this burgeoning segment. across your store decor, website, and
BUILDING A CHILD-CENTRIC RETAIL marketing materials.
EXPERIENCE 3. Design a Child-Centric Store Layout
Positioning an optical store as a go-to Interactive Spaces: Incorporate fun elements
destination for children’s eyewear requires like AR-powered try-on stations or playful
a strategic focus on child-friendly branding, mirrors to keep children engaged.
thoughtful store design, and engaging
customer experiences. Below are key strategies Activity Zones: Include play areas with toys or
to achieve this: colouring materials to entertain young visitors
while parents shop distraction-free.
1. Establish a Unique Selling Proposition
Accessibility: Use low shelves, child-sized
Child-Focused Approach: Emphasise that chairs, and displays tailored to children’s
your store caters exclusively to children’s height for easy browsing.
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