Page 134 - Nov- Dec 2024

CREATING A CHILD-FRIENDLY

OPTICAL RETAIL

EXPERIENCE

he demand for children’s
eyewear, including
Tsunglasses and contact
lenses, is rapidly expanding in
India. These changing times have
been driven by increased screen
time among young users, a rise
in myopia cases, and growing
parental awareness about eye
health. Addressing the specific
needs of this demographic
presents a significant opportunity
for optical retailers. Globally, the
kids' eyewear market is expected
to grow at a compound annual
growth rate (CAGR) of 7.4% from
2024 to 2034, fuelled by a surge in
demand for prescription glasses
and protective options such as
blue-light filtering lenses. In India,
while spectacles dominate the  Screen Time and Eye Strain: Increased use of
eyewear market, segments like digital devices among children has led to a higher
contact lenses and sunglasses for need for corrective and protective eyewear.
children are gaining traction due
to their functionality and fashion  Parental Awareness: More parents now prioritise
appeal. early detection and treatment of eye issues,
driving the market for kid-friendly eyewear.
MARKET DRIVERS
 Fashion and Branding: Eyewear has evolved into a
Several factors contribute to the fashion statement, with rising demand for trendy
growing demand for kids' eyewear: frames and stylish sunglasses tailored for kids.

128 | THE INDIAN OPTICIAN | NOV-DEC 2024 RETAIL