Page 92 - The Indian Optician Digital Edition March-April 2024
P. 92
STERLING:
4 DECADES
OF RULING THE INDIAN
EYEWEAR SPACE
Sterling Metaplast
India Pvt. Ltd. has been The Indian Optician (TIO): Sterling has had a glorious
successfully ruling the innings in the Indian eyewear industry for 4 decades now.
Indian eyewear space Could you please tell us about your journey so far?
for the last four decades.
The phenomenal growth Ketan Parikh (KP): Our journey with Sterling in the Indian
of the company during eyewear industry has been nothing short of remarkable,
this time speaks volumes spanning four glorious decades that are deeply rooted in
the spirit of Indian entrepreneurship and the legacy of our
about the sheer hard homegrown brand.
work, foresightedness
and commitment of the It all began in 1984 when Sterling-Skylark Optical
Sterling team under the Company was founded by my uncle, Dulerai Parikh, and
able guidance of head my elder brother, Jitendra Parikh. Prior to this venture, our
honcho Ketan Parikh, family had a rich history in retail, operating multiple stores in
MD, Sterling Group. Jharkhand. However, it was our move to Mumbai in 1976 that
sparked a new chapter in our entrepreneurial journey.
In an exclusive interview Drawing from our experiences and recognising emerging
with The Indian Optician, opportunities, we ventured into the eyewear distribution
Ketan Parikh tells us business, focusing on both Indian and international brands.
about the milestones This marked the genesis of Sterling's legacy in the eyewear
achieved during these industry. As I joined the family business in May 1984, I became
decades and the success an integral part of nurturing and expanding our vision.
mantras it follows. Read Amidst evolving market dynamics, we realised the
on to find out more importance of diversification. In a strategic move, we began
about this company importing directly from international markets, establishing
and the multiple luxury partnerships with suppliers in Hong Kong, London, and Italy.
and organic brands it This decision not only broadened our product range but also
distributes…… strengthened our position as a leading player in the industry.
88 | THE INDIAN OPTICIAN | MAR-APR 2024 INTERVIEW
