Page 88 - The Indian Optician Digital Edition March-April 2024
P. 88

AN INTERVIEW WITH

          ANGELICA





          PAGNELLI








          A CELEBRATED EYEWEAR IMAGE CONSULTANT






                                                         The Indian Optician (TIO): Hello Angelica!
                                                      You have specialised as an Eyewear Image
          Angelica Pagnelli is an                     Consultant. Please define exactly what you do.
          esteemed Eyewear Image Consultant           What made you choose this line in particular?
          whose journey intertwines a
          profound appreciation for beauty               Angelica Pagnelli (AP): I train the retail optical
          with a dedication to soulful well-          market on image topics, thus inspiring ECPs to
          being. Angelica's path to becoming          select the perfect glasses for their consumers
          a renowned expert in the field has          according to a complete sales process I created
          been marked by a fusion of innate           years ago, focusing on style, eye zone, face
          talent and specialised training             shapes, aesthetic features, and colours. I also
          garnered during her tenure as an            conduct image consultations during special
          image consultant in the United States.      events organised in optical stores, guiding people
          Actively engaged with the Association       to curate an effective eyewear wardrobe suitable
          of Image Consultants International          for every occasion. The "eyewear wardrobe
          (AICI)—Italy Chapter, Angelica brings       experience" is my winning format, demonstrating
          a wealth of experience to her role,         cross-selling techniques. I decided to specialise
          guiding individuals on the quest to         in this segment after my studies in Economics
          discover their unique personal style.       and years of experience in the banking sector.
          Beyond fashion, Angelica's expertise        When I realised there was no specialisation in the
          extends to strategic collaborations         Eyewear category, I chose to pioneer this path,
          with international eyewear brands,          adapting my knowledge to the field.
          commercial chains, and national                TIO: How many years of experience do you
          optical sales points, where she imparts     have as an eyewear image consultant? What was
          invaluable training and consulting          your area of expertise prior to this role?
          services, breathing life into innovative
          ideas and projects. The Indian                 AP: I have approximately 20 years of
          Optician met Angelica at the Mido           experience in this area. I officially started my
          Optical Fair and then caught up with        Eyewear career with Silhouette Eyewear. Before
          her for a more elaborate conversation       this, despite specialising in glasses, I worked
          online. In this interview, Angelica         as an image consultant in Aesthetic Medicine,
          offers insights into her approach,          advising, teaching at the university, and
          illuminating the transformative power       consulting for various individuals, including VIPs
          of eyewear in enhancing both outer          such as politicians, business managers, actors,
          appearance and inner confidence.            and singers.


      84 | THE INDIAN OPTICIAN | MAR-APR 2024                                                            INTERVIEW
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