Page 90 - The Indian Optician Digital Edition March-April 2024

TIO: Does analysing style concepts come decision-making process. Collaborating closely
naturally to you?
AP: I believe I was born with a fashion and
creative attitude. Over time, I developed a
passion for style as I discovered the sense of
balance it brings. Now, I strike a good balance
between two souls, utilising fashion and style
according to individual needs.
TIO: In addition to being an Image
consultant, you have also penned a book titled
“Image Consulting in Optics." Please share
some more information about this book for the
benefit of our readers.
AP: The book is a comprehensive guide
specialising in opticians, standard sellers, and
newcomers, helping them develop a winning
approach to sales using style concepts.
Introducing style in sales is the key to success
in optics, as everyone needs to feel confident
wearing glasses. My method focuses on a
professional selection of 8–12 glasses tailored to
economic potential, with customised choices
based on tinted lenses and colour analysis to
complement natural beauty.
TIO: In your book, one can read about your
renowned successful formats, such as “Eyewear
Wardrobe Experience” and “Swap Party.” Please
elaborate on these innovative concepts.
AP: The "Eyewear Wardrobe Experience"
is my most inspiring process, making clients
aware of the glasses they need in their wardrobe
for different occasions. I suggest a timeless
pair of glasses matching all outfits, and after
consultations, clients often desire multiple pairs.
The "Swap party" is a recycling concept where
people exchange glasses in good condition,
promoting sustainability and fashion.
TIO: As you shared, you provide a
personalised approach to dealing with problems
opticians face. How do you go about this?
AP: Prescription is the initial focus, followed
by a meticulous step-by-step analysis of
individuals to ascertain solutions that address
both visual concerns and aesthetic preferences.
I integrate these aspects seamlessly, recognising
that the selection of frames and lenses should
not be an isolated choice but rather a cohesive
86 | THE INDIAN OPTICIAN | MAR-APR 2024
with opticians, I leverage my expertise. My
success stems from the fact that, while I am
not an optician, my specialisation in eyewear
consultancy brings a unique perspective to the
table. Contrary to common belief, becoming
proficient in image consulting requires more
than just reading articles or books; it demands
practical experience and a deep understanding
of the nuances within the industry.
TIO: In India, customers often voice concerns
regarding the cost or durability of eyewear. How
can opticians resolve these concerns and entice
them to buy the product?
AP: Opticians need to sell the experience
before the product, emphasising wellness and
beauty. Price becomes less of a priority when
deeper needs are understood.
TIO: What should opticians do to provide
a personalised shopping experience to their
customers?
AP: Excellent knowledge, consistent
communication, and charisma allow
professionals to personalise the shopping
experience effectively.
TIO: Please share your views on fashion
trends and styles in the eyewear industry during
the last few years. Which is your favourite style?
AP: All trends resurface over time, reflecting
our collective nostalgia. Presently, a diverse
array of eyewear from various decades enjoys
popularity in the market. For instance, this year,
rimless styles with tinted lenses have emerged
as favourites among young individuals.
Personally, I don't have a single favourite style,
as I embrace a wide spectrum of designs. With
over 400 pairs of glasses in my wardrobe, each
style holds its own unique appeal. If I were to
choose, round metal glasses with soft tinted
lenses feel like a second skin, while white
glasses never fail to bring me joy.
Interviewer: Lastly, is there any special
message for our readers?
AP: I invite all readers to love glasses as
accessories, not just medical devices. “See
better to be seen better!”
INTERVIEW