Page 96 - The Indian Optician Digital Edition March-April 2024
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Embracing online sales need not be viewed strategically repositioning our organic brand,
as a threat; rather, it represents an opportunity Sprint, to tap into India's burgeoning health-
to synergize the strengths of physical stores conscious demographic. Sprint Eyegear
with the convenience and accessibility offered embodies the fusion of fashion and functionality,
by online platforms. The key lies in striking a catering to active lifestyles such as running and
balance between personalised, expert-driven cycling. With a commitment to maintaining
service within the physical store environment superior quality and affordability, Sprint aims
and the convenience of online accessibility. to emerge as a prominent player in the realm
of active lifestyle brands, capitalising on the
By strategically leveraging both offline
and online channels, opticians can enhance nation's growing inclination towards health
customer engagement, cater to diverse and wellness.
preferences, and ultimately strengthen their TIO: What is your opinion about various trade
market presence within the dynamic landscape fairs such as Mido, Silmo and In-Optics? How do
of the Indian optical industry. such trade fairs help in growing the industry and
trade in their respective countries?
TIO: You also have some good home brands
such as Scott, Sprint and Sorrento. Please share KP: Trade fairs like Mido, Silmo, and In-Optics
some details about these collections. How play a pivotal role in fostering industry growth
has roping in celebrity super stars as brand and enhancing trade relations within their
ambassadors for Scott been beneficial in respective countries. In my opinion, these events
building brand presence? serve as invaluable platforms for companies to
KP: Our journey has underscored the showcase their brands and products, thereby
significance of crafting distinct brand identities, promoting their image on a global scale.
a lesson exemplified by our home grown labels Participating in trade fairs offers companies
Sterling and Spencer, launched in 1998, and the chance to engage with both customers and
the subsequent introduction of Scott in 2002. suppliers, facilitating meaningful discussions
Scott has emerged as a leading brand in India, about new offerings and emerging trends. These
celebrated for its blend of trendy designs, interactions often lead to the identification of
exceptional quality, and accessible pricing, new business opportunities, fostering mutually
appealing to a diverse demographic. Inspired beneficial partnerships and collaborations.
by the simplicity, allure, and innovation
epitomised by Calvin Klein, our marketing Moreover, trade fairs provide a conducive
approach revolves around these principles, with environment for networking, allowing industry
a focus on engaging brand ambassadors who professionals to establish connections,
embody our ethos. exchange ideas, and stay updated on market
developments. This exchange of knowledge
The strategic alliance with renowned and expertise contributes to the overall
Bollywood personalities as brand ambassadors advancement of the industry.
for Scott has proven instrumental in elevating
our brand presence. Notably, past luminaries TIO: You have been participating regularly in
such as Anil Kapoor, Sonam Kapoor, and India’s premier exhibition In-Optics almost since
Sidharth Malhotra, and our current ambassadors its inception. What changes have you noticed
Ananya Panday and Aditya Roy Kapoor, over the years in the organisation of the Fair and
seamlessly integrate with the brand's identity, business conducted?
infusing it with their charisma and relevance. KP: Over the years of active participation
Their widespread popularity among various age in India's premier exhibition, In-Optics, I've
groups ensures heightened brand awareness,
translating into increased market share. witnessed a remarkable evolution in both
its organization and the nature of business
Furthermore, as we navigate the evolving conducted. Since its inception, the fair has
landscape of consumer preferences, we are burgeoned into a cornerstone event reflective
92 | THE INDIAN OPTICIAN | MAR-APR 2024 INTERVIEW
