Page 32 - Nov- Dec 2024

charm, all interpreted as works of quiet luxury. titanium frames have been made as monobloc
The collections of timeless vintage styles manage construction and with high-level double coating.
at the same time to retain a simplicity that is
strikingly elegant. Connoisseurs would at once Lunetterie Générale eyewear is distributed
appreciate the finer points and attention to detail, in India through Pearl Enterprise. The Mumbai-
the refined modern craftsmanship and technical based company is a leading importer and
mastery crafted in Japan. exclusive distributor of optical frames and
sunglasses of some of the most renowned
The wearable works of art created at Montreal- eyewear brands. Through license agreements
based Atelier Lunetterie Générale pay homage with major international companies, it offers
to iconic symbols like the Spitfire aircraft, Route luxury, premium, fashion and functional brands
66 (the famous highway in the US that ran from to opticians across India.
Chicago to Los Angeles for nearly 50 years),
and Studio 54 (the one-time popular New York
nightclub).

Each frame is handcrafted in Japan at the
country’s factories renowned for their unmatched
mastery, and made using premium materials like
cellulose acetate and beta titanium. Moreover,
all metal components and titanium are 18 to
24k gold plated adding further value to each
piece. Engineered to the highest contemporary
standards, these are eyewear designed to be a
lifelong companion.
Japanese artisanal mastery is at once
noticeable in the Panache Series of the Fall-
Winter 2025 collection. Each design also stays
true to the brand’s hallmark of classic elegance
while allowing impeccable construction and
premium materials to take centre stage. Complex

26 | THE INDIAN OPTICIAN | NOV-DEC 2024 BRANDS