Page 100 - The Indian Optician Digital Edition March-April 2024
P. 100

PRIME LENSES’






          LAUNCHES SHARP SERIES


          FOR SPECIFIC NEEDS

















                                                                presbyopes, busy presbyopes, active
                                                                presbyopes and demanding presbyopes.
                                                                Common to all are exceptional
                                                                clarity, comfort, and a seamless visual
                                                                experience across all distances.

                                                                C-DIGITAL FOR FRESH
                                                                PRESBYOPES

                                                                   A new presbyope who is at or around
                                                                age of 40 and facing near vision difficulty
                                                                needs a progressive lens which will
                                                                offer wide distance vision and wide
                                                                near vision.  The new entry level Sharp
                                                                progressive lens solves the problem of
                                                                near vision without disturbing distance
                                                                vision. This means a comfortable posture
                                                                or one close to the wearer’s natural
             VIKRAM GUPTA, DIRECTOR,
             PRIME LENSES AND UJWAL                             posture while reading. The progressive
             JAIN, BUSINESS HEAD, PRIME                         C-digital lens is the ideal option for new
             LENSES AT THE EVENT                                presbyopes, bifocal wearers or those who
                                                                frequently switch between near and
                                                                distance vision.
               he latest from Prime Lenses, an eminent             The main features of these C-digital
               name in the optical industry, is its Sharp       lenses are near optimisation with an
          Tseries of progressive lenses. At the launch          enhanced focus for close-up tasks like
          in Delhi-NCR recently, over 100 customers were        reading or using digital devices; and a
          invited to in-depth discussions about the series’     more natural head and neck position
          features and benefits.
                                                                while reading, thereby reducing strain.
             The series’ four new progressive lenses have       V-WORK FOR BUSY PRESBYOPES
          been developed to cater to a variety of lifestyles.
          Specific features address the unique visual              Busy professionals such as chartered
          demands of presbyopes in four categories: Fresh       accountants, advocates, stock market



     96 | THE INDIAN OPTICIAN | MAR-APR 2024                                                               LAUNCH
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