Page 85 - The Indian Optician Digital Edition March-April 2024
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itan, India's top lifestyle company,
dominates in Jewellery, Watches, and
TEyecare. They excel in Wearables, FOR OVER A DECADE, WE
Indian attire, Fragrances, and Fashion HAVE SERVED OVER 5,000
accessories. Upholding Tata's values MULTI-BRAND OPTICAL
of excellence and reliability, Titan sets
benchmarks in the Indian optical retail RETAILERS ACROSS 1,100
industry with fair pricing, modern designs, TOWNS THROUGH LEADING
and distinctive styles. EYEWEAR BRANDS – TITAN,
Titan Eyewear Ltd., a key division of FASTRACK, AND DASH
Titan Company and a major eyewear
manufacturer in India, recently attended
the In-Optics 2024 International Trade Fair
in New Delhi. The Indian Optician had a technologies, offering users a comfortable
chat with CEO Saumen Bhaumik at the driving experience and enabling a quick
event. Excerpts of the brief tête-à-tête are adaptation for progressive users, respectively.
reproduced here: TIO: What is your outlook for eyewear
The Indian Optician (TIO): Can you industry next year?
elaborate on the essence of Titan Eyecare SB: Our outlook is optimistic. Out of the
and the significance of its distribution 140 crore Indians, we estimate that 30 crore
strategy? individuals require vision correction, yet only
Saumen Bhaumik (SB): Certainly. Titan 17 crore currently own spectacles. On World
Eyecare is a multi-channel eyecare enterprise Sight Day 2023, we screened over 20,000
with a presence in retail, distribution, and kids, indicating 34% of cases requiring vision
e-commerce. For over a decade, we have correction.
served over 5,000 multi-brand optical Therefore, with changing lifestyles and
retailers across 1,100 towns through leading an increased focus on health, along with
eyewear brands – Titan, Fastrack, and Dash. a higher demand for quality eyecare, it
TIO: Could you highlight some of the presents a significant opportunity to expand
noteworthy launches from Titan Eyecare in our reach and serve a larger demographic
the recent past, and provide a glimpse into with innovative eyewear solutions. With our
what the future holds? partnership with over 5,000 optical retailers, we
are confident in making this happen.
SB: For the past few years, we have
consistently unveiled our most innovative TIO: What is your perspective on
products every August. In FY24, Titan participating in trade exhibitions, particularly
Eyecare introduced not just one, but five in the optics industry, and how do these events
new innovations. Particularly noteworthy contribute to business growth?
among these launches are Fastrack Vibes SB: This year marked our largest presence
and Titan EyeX smart glasses. Additionally, at InOptics, and we were overwhelmed by
we made a premium move with the launch the response. We were visited by over 10,000
of Zefr, a new brand made in France that people and had the opportunity to showcase
is synonymous with Engineered Luxury. 1,500+ frames and sunglasses to retailers across
Our DrivEZ lens and Neo Sync lenses also the country. Such an extensive showcase
garnered attention for their advanced optical would not have been possible in any other way.
INTERVIEW THE INDIAN OPTICIAN | MAR-APR 2024 | 81
