Page 104 - The Indian Optician Digital Edition March-April 2024
P. 104
ITALIAN CRAFTED SUNGLASSES
– LA SPIRIT, CONCEPT BY
PALM ANGELS
he streets of Los Angeles with its skylines personal Italian take on American culture and
and skate parks, its cheerful sunshine subcultures. Be it in design and function, fabrics
Tand joie de vivre led to the birth of the and other materials, the look is celebratory while
Palm Angels brand of clothing and accessories. using the elements in the products as identity
Naturally then, sunglasses hold their own in the tropes and cultural signifiers. These are crafted
collections. at the internal workshop of New Guards Group,
guaranteeing the Made in Italy mark.
Interestingly the inspiration developed from
a book project created by an art director trained The latest eyewear styles have been designed
in fashion communication cum a photographer. to match the rest of the Palm Angels Spring-
Its genesis goes back to 2011 when Milan-born Summer 2024 collection. The sunglasses
Francesco Ragazzi started Palm Angels as a feature variants and new versions of the logo.
photographic documentation of LA’s skater An engraved monogram or embedded metal
culture. A book was the outcome of his creative palm tree are prominent. The brand’s popular
endeavour which was published by Rizzoli in tracksuit offers new versions this season in
2014. A year later Palm Angels took shape as a different weights and fabrics. Thin stripes can
clothing brand. be seen. The retro-modern eyewear frames
echo this detailing with their thin, striped metal
Casual clothing for men, women and children temples. Throughout the eyewear collection
were in designs and styles to fit into the fun while the references are indicative, the parallel
side of LA. Accessories were a logical extension: theme is discernible. What remain constant with
Sandals and sneakers, caps and bags, and the brand’s earlier eyewear lines are lightness,
importantly sun protection eyewear. comfort and ease of fit.
Ragazzi created collections with his The choice includes vintage shapes from
100 | THE INDIAN OPTICIAN | MAR-APR 2024 LAUNCH
