Page 73 - The Indian Optician Digital Edition November-December 2021
P. 73
efficiently measure and quantify the impact a peer-to-peer storage network in which every
of all parties and processes throughout the player will be part of the positive change,
production flows. Every partner in the Kering working more closely and transparently under a
Eyewear network will be called on to record shared vision of trust and respect.
directly on the digital platform the data and
information required to verify and confirm that Blockchain is a centralised, distributed
each link within the chain is actually adhering to ledger that allows all parties to contribute to
the quality standards and to the environmental, the creation of the company’s product-specific
social and ethical practices set out by the database through univocal and unalterable
company. transactions, without any intervention from
intermediaries. Its cryptographic secure system
Kering Eyewear’s new governance structure avoids hacks and manipulations, while timely
makes it a pioneering case in the industry as the data updates, replications and synchronizations
luxury company implements a proprietary tool create trust, authenticity and transparency in
to ensure the vertical mapping and scrutiny of the accounting asset.
its value chain throughout its organisation of
more than 20 key suppliers that, in turn, work All data uploaded to the ledger can be
with a large number of contractors and sub- traced at every point of the manufacturing
contractors across Italy and abroad. process – from the origin of raw materials and
components to processing, final assembly and
The operational system aims at encouraging related certifications – thereby delivering an
greater transparency and increasing awareness exact, complete and reliable overview about
about the impact that each stakeholder has on every action and aspect behind the crafting of
the value chain. At the same time it will promote the eyewear.
With the Blockchain platform as a starting
point, Kering developed an advanced solution
that enables real-time workflow throughout
different companies, settles data alignment and
integration issues and provides every partner
with full visibility on its active contribution
within the whole supply chain. The innovative,
DANIEL state-of-the-art technology will lead to increased
BELLINI efficiency and transparent communication.
The combination of cutting-edge technology
and radical integrity will be a required condition
to incentivise and strengthen the ongoing
dialogue and cross-collaboration between all
entities. Kering Eyewear considers this as an
essential action and a foundational element for
future business growth.
Founded in 2014, Kering Eyewear designs,
develops and distributes eyewear for its well-
balanced portfolio of 16 brands: its proprietary
brand – the Danish luxury eyewear label
Lindberg, and fashion, luxury and lifestyle
brands Gucci, Cartier, Saint Laurent, Bottega
Veneta, Balenciaga, Chloé, Alexander McQueen,
Montblanc, Brioni, Dunhill, Boucheron,
Pomellato, Alaïa, McQ and Puma.
69 | KERING
