Page 56 - The Indian Optician Digital Edition May-June 2023

BRAND OUT OF'S

"PIUMA" SUNGLASSES

WIN THE 2023 RED DOT DESIGN AWARD

he outstanding sports
eyewear brand, OUT OF,
Tis thrilled to announce
that its newest sunglass model,
Piuma, has won the coveted
Red Dot Award for Product
Design in the eyewear category.
This prestigious recognition
highlights the brand's
commitment to exceptional
design quality and innovation.

Weighing only 16.8 grams,
Piuma, named after the Italian
word for "feather", is currently
the lightest sports sunglass
available, surpassing its main
competitor by 30% due to its
unique design and materials.
Crafted from carbon-infused Piuma is the epitome of Italian craftsmanship and
Grilamid, Piuma is not just meticulousness, manufactured in Brescia, Italy. The Red Dot
lightweight but also strong Design Award has acknowledged OUT OF's dedication to
and pliable, making it an ideal quality and design. This award celebrates the brand’s Italian
option for sports enthusiasts craftsmanship and meticulousness.
and athletes alike.
As OUT OF summarises it, "We are thrilled to receive the Red
"The One" sun lens, which Dot Design Award for our Piuma model. We are passionate
comes with the Piuma about creating eyewear that combines function and style, and
model from OUT OF, is both this award is a testament to our commitment to excellence."
polarised and photochromic.
It adjusts to varying light OUT OF is a startup based in Italy, founded by two brothers
conditions, delivering clear - a physicist and a product designer, with a mission to create
and comfortable vision in innovative products that enable outdoor sports enthusiasts
all settings. Whether you're to achieve their best results while upholding the principles
skiing, boating, or driving, of environmental and social sustainability. The OUT OF line
"The One" lens on Piuma of products is available in India through Pramukh Optical in
provides exceptional Surat. The Piuma model, in particular, is available for purchase
protection and visibility. at select retailers worldwide.

52 | THE INDIAN OPTICIAN | MAY-JUNE 2023 REPORT