Page 47 - The Indian Optician Digital Edition May-June 2023

special campaign augments the core values of
the brand and the key moment. Not only are we
celebrating our association with our Superstar
Taapsee Pannu for a successful third term but
also our consumers who are at the heart of this
campaign, playing the lead role in their everyday
lives like superstars themselves.” said Gunjan
Saigal, Brand Group Head - Luxury, Premium &
Fast Fashion.
Gotham Creative is the creative agency
behind the campaign. The campaign film has
been directed by Jessica Sadana. The integrated
marketing campaign will be launched across
channels such as social, digital, OOH and print,
for audiences across the country.

Adrijaa Sanyal, Executive Creative Director
at Gotham Creative comments, “Every year, we
strive to create a campaign that will inspire our
consumers to embrace their sense of style with
Taapsee looks chic and flamboyant in the Vogue Eyewear. This year, while we celebrate the
campaign film as she dons a specially curated brand’s 50 anniversary, we wanted to extend
th
collection from Vogue Eyewear that is fun, this sense of celebration towards our consumers,
versatile, colourful, high on style and released for celebrating them as the “superstars” who make
the anniversary occasion. it possible for the brand to be where it is – in its
grand golden jubilee!”
Commenting on the new campaign, actor
Taapsee Pannu said, “A big congratulations to The latest collection of Vogue Eyewear styles
Vogue Eyewear on the 50-year milestone. It has is available at all leading stores and online
been an absolute honor for me to be associated portals like Titan Eyeplus, Amazon India, AJIO,
with a brand that has always stood up for Nykaa, TataCliq and Sunglass Hut.
originality and inclusivity. Marching proudly into
yet another year of a fabulous relationship, I am
delighted to be a part of this marquee brand
moment. Representing the true thoughts and
feelings of the audience, the new campaign
encourages to believe in yourselves and be
proud of your originality. I honestly believe that
we are all Superstars in our lives; So come, join
me and #LetsVogue like SUPERSTARS together.”

Colourful, inclusive, and creative, Vogue
Eyewear campaigns have always celebrated real
people who don’t just make trends for fashion
but own it as an attitude. In the 50 years of its
grand existence, Vogue Eyewear has celebrated
leading fashionable muses and inspiring women
giving them a chance to frame their own take
on fashion.

“As we step into a momentous year
celebrating Vogue Eyewear’s anniversary, this

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