Page 46 - The Indian Optician Digital Edition May-June 2023

VOGUE EYEWEAR

NEW CAMPAIGN FEATURING

TAAPSEE PANNU

SET AGAINST AN

EVERYDAY YET DREAMY
AMBIENCE, THE NEW

CAMPAIGN INVITES
AND ENCOURAGES

THE AUDIENCE TO
#LETSVOGUE LIKE

SUPERSTARS!

lobally loved eyewear brand Vogue
Eyewear is celebrating its 50 anniversary
th
Gthis year. To mark this special occasion,
and just in time for the summer season, the
brand has unveiled their new campaign
featuring the India brand face - Taapsee Pannu.
With the key message ‘WE’RE SUPERSTARS!’
the campaign reaffirms that every individual
is a SUPERSTAR in their own right, it reinforces
the brand’s ethos of self-belief, self-trust and
self-confidence. The film’s original sound-track
by singer and songwriter Kavya Trehan, is new-
age, upbeat and spirited; genuinely personifying
Vogue Eyewear’s vivacious appeal.

42 | THE INDIAN OPTICIAN | MAY-JUNE 2023 REPORT