Page 44 - The Indian Optician Digital Edition May-June 2023
P. 44

of striking jewellery, often
          with rounded, curvaceous
          outlines.

             In 1995 the Fred
          brand joined the LVMH
          group. The Fred eyewear
          collection incorporates the
          French jewellery brand’s
          core values of freedom and
          casual sophistication while
          building on its founder’s iconic models.

             Colour with sun-infused creations                          THE FRED EYEWEAR
          flourish in Fred jewellery and eyewear, both           COLLECTION INCORPORATES THE
          designed for women and men as can be                    FRENCH JEWELLERY BRAND’S
          seen in eyewear. The brand’s optical frames            CORE VALUES OF FREEDOM AND
          and sunglasses show sporty, masculine                  CASUAL SOPHISTICATION WHILE
          and timeless designs for men; and refined,               BUILDING ON ITS FOUNDER’S
          glamorous, young and fresh styles for women.                     ICONIC MODELS

             The new Force 10 Godron range presents
          colourful models with the Godron signature,
          inspired from the Fred archives. The Force 10          Fred eyewear is a brand of Thélios. Its
          Winch collection is rimless design, decidedly       parent company is the LVMH Group, a world
          masculine. For the woman of sophisticated           leader in luxury products. In India, Thélios
          taste there’s the exclusive Chance Infinie          brands, including Givenchy, Fred, Stella
          coffret with 18 karat pink gold chance Infinie      McCartney and Kenzo, are now available
          necklace and a dedicated plaque. Iconic styles      through the noted Pramukh Opticals that
          include Double Cable FG40040U, Manille              announced the partnership and showed
          & Cable FG40011U, Godron FG50043U, and              the latest products of these luxury brands
          Discrete Cable FG50018U.                            through a series of trade events.



































     40 | THE INDIAN OPTICIAN | MAY-JUNE 2023                                                              BRANDS
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