Page 46 - The Indian Optician Digital Edition November-December 2021

FORMULA 1 HAS
COMMITTED TO
BECOMING CLIMATE
POSITIVE BY 2030.
CONSIDERING THE
NEEDS OF THE
SECTOR, THIS IS NO
DOUBT PARTICULARLY
CHALLENGING

Running parallel to the F1 brand’s objective to and bag packaging. The cases are made from
be ‘Net Zero Carbon’ by 2030, the eyewear brand repurposed leather sourced from workmen’s
too is committed to a number of sustainable gloves. This recycled leather has been
undertakings. Sustainability and innovation are stressed and hand-stitched – the end product
key tenets. These complement its high quality, a marvel of sheer elegance and lux feel. These
timeless, sustainable designs and advanced products have been made exclusively for and
materials, with innovation driving change. All overseen by Formuleyes Ltd.
the eyewear is made to exacting standards and
the sunglasses are fitted with high specification The entire creative process has been
sun lenses made exclusively for Formuleyes. completely streamlined to ensure every step
is in a paperless manner, from start to finish.
The latest collection of eyewear is as avant- In addition, the company is manufacturing,
garde as they come. These are cutting-edge distributing and shipping from one area in
designs created using state-of-the-art 3D Monaco to ensure a lower carbon footprint.
printing technology and manufacturing
practices that make the most of the latest The eyewear is available at the official
advanced materials and processes. Formula 1 Store, at specialist stockists
worldwide, and online.
Among these cutting-edge innovations are
Bluesint PA12 and Materialise Process Tuner that
work as conduits to eliminate waste in the 3D
printing process. In laser sintering in particular,
the Bluesint process makes it possible to print
with 100% re-used powder, which contributes
hugely to its commitments by increasing
resource efficiency.
The Formula 1 Eyewear Gold Collection
also features recycled carbon fibre in
select models from existing F1 cars,
which shows the highly developed
skill of the artisans. A comfortable,
lightweight plant-based material (used
in 3D printing) has been made from
castor oil, derived from the castor bean.
Sustainability and innovation extends
to the packaging and cases. Recycled paper
and cardboard have been used for the box

| NOV-DEC 2021 | 42 BRANDS