Page 44 - The Indian Optician Digital Edition November-December 2021

F1 EYEWEAR’S

COMMITMENT

TO SUSTAINABLE

ENDEAVOURS

he global motorsport industry has made
progress on building sustainability
Tin recent years, and in line with this,
Formula 1 has committed to becoming
climate positive by 2030. Considering
the needs of the sector, this is no doubt
particularly challenging.

A wide-ranging purpose-driven
sustainability strategy has been developed
to achieve these ambitious goals which
Formula 1 hopes will address some of the
most important environmental and societal vehicles around the world.
challenges facing them, much as they do If these goals are achieved it will be a huge
for global sport and our world as a whole. breakthrough for the entire planet as it struggles
Part of the strategy is the development of a to deal with rapid climate change and the
future engine powered by sustainable fuels, accompanying environmental crises.
zero waste targets on and off track as well as
pioneering ‘drop-in fuel’ that is 100 per cent The Formula F1 Eyewear brand was launched
sustainable. Such a fuel could be used by in 2019 with Formuleyes as the official licensee.

| NOV-DEC 2021 | 40 BRANDS