Page 51 - The Indian Optician Digital Edition November-December 2021
P. 51
15 steps. These are then ingeniously applied to The new offerings in Imaginary Lines –
technologically innovative titanium, acetate, and Bermuda, Mendoza and Western – are ultra-
products in combination materials. thin, minimalistic styles that reinterpret classic
designs with modern silhouettes, and wear a
The products speak at once of Danish design, happy look with their lively colours.
showing dedication to detail and precision,
and are constructed for longevity. The high- Also light and supremely comfortable is the
end eyewear of the best quality and the finest iQuantum High collection. Lovely colours pop
materials are crafted in Japan, a country noted subtly in six new designs – Blizarre, Dark Matters,
for its superior eyewear manufacturing. Gal Axy, Hipster Nova, Lava Flava and Square
Planet. Light as a feather without compromising
The brand’s latest collections, launched on any of the brand’s expected qualities, these
in November 2021, are new styles for their are stylish ultra-lightweight frames with a 1.2mm
Quantum High, Havn and Imaginary lines. wide beta-titanium temple system. Silicone
Contemporary styles handcrafted in superb nose pads available in four different sizes ensure
materials ranging from polyamide to stainless- individual fitting comfort.
steel and titanium make for a very elegant
selection. Each frame is a sophisticated product Fun elements appear in the three new
that of course stays true to the ethos of the Havn styles – Hobart, Loli Fast and SeaWolf – a
brand in terms of lightweight comfort and signature characteristic of the line. These are
unique colour combinations. incorporated with flair in the elegant shapes
that sport fine details such as a thin metal rim
design. A new nose pad design for the Havn
collection shows a longer pad arm “neck”
design, a smaller core surface and a softer pillow
shaped nose pad. These make for even greater
stability, comfort and adjustability.
At Ørgreen Studios, the company’s in-house
institution, visual merchandising products
too are created to complement the high-end
eyewear. As with all its product launches, the
brand’s retail partners around the world get
access to an exciting visual merchandising
range of bespoke window foils and POP banners
for their physical stores.
ØRGREEN IS NOTED
FOR ITS SKILFULLY CRAFTED
HANDMADE FRAMES
47 | ØRGREEN
