Page 38 - Jan-Feb 2025
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Beyond materials and design, Rolf leverages
advanced manufacturing techniques, such
as 3D printing, to reduce material waste and
optimise production efficiency. This method
not only enhances precision in eyewear
construction but also supports the company’s
goal of minimising its ecological footprint. The
company’s focus on energy-efficient production
further reinforces its environmentally
responsible practices.
INDUSTRY RECOGNITION
& FUTURE PROSPECTS
The CSE Award win at MIDO highlights
Rolf’s ongoing contributions to sustainable
eyewear. As the market increasingly shifts
towards eco-friendly alternatives, demand for
responsible eyewear solutions is expected to
disassembly for repairs or recycling, and long- grow. Rolf’s success demonstrates the potential
lasting durability. This marks the second of innovative, environmentally conscious
consecutive year that Rolf has been awarded approaches to eyewear production, setting an
in this category, reinforcing its leadership in example for the industry.
environmentally responsible eyewear.
Looking ahead, Rolf aims to develop its
COMMITMENT TO ECO-CONSCIOUS product lines while adhering to its sustainability-
MANUFACTURING driven approach. The company’s investment
in research and development continues to
Rolf has built its reputation on the use of shape its future collections, ensuring that each
sustainable materials, including wood, stone, design integrates both style and environmental
and bio-based alternatives, ensuring minimal considerations.
environmental impact. The company’s frames are
handcrafted in Tyrol, Austria, and incorporate the With continued recognition from industry
patented FlexLock hinge, which eliminates the experts and a focus on innovation, Rolf is
need for screws, enhancing both durability and positioned to contribute further to sustainable
longevity. By prioritising plant-based materials practices within the eyewear sector. Its
and responsible production methods, Rolf approach to balancing craftsmanship with
continues to refine its approach to eyewear while environmental measures reinforces its role in
maintaining a strong emphasis on functionality. responsible eyewear manufacturing.
34 ̶ THE INDIAN OPTICIAN | JAN-FEB 2025 | BRANDS
