Page 24 - Jan-Feb 2025
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CLI SURVEY                           When it came to actions that encouraged continued wear,

          ON CONTACT                        patients identified three key factors: ensuring prescriptions are
                                            updated to suit lifestyle changes (69% new wearers, 57% long-term
          LENSES                            wearers), providing trial lenses for new prescriptions (69% new
                                            wearers, 66% long-term wearers), and emphasising proper lens care
                                            (67% new wearers, 51% long-term wearers).
             New consumer data from            The data also reinforced the importance of engaging the entire
          the Contact Lens Institute (CLI)   practice staff in patient communication. Among long-term wearers,
          reveals that simple, high-impact   59 percent revealed that their eye doctor influenced their decision
          actions by eyecare practices can   to continue using contact lenses while in new wearers, this figure
          significantly boost retention     jumped to 74 percent.
          rates among new contact lens
          wearers.                             Rogaski concluded, “After spending months focusing on
                                            attracting new contact lens wearers, we’re now shifting attention to
             CLI shared their findings      keeping current wearers engaged and enthusiastic.”
          at last year’s Vision Expo West
          conference held in Las Vegas, as
          part of its ongoing See Tomorrow
          initiative. The nationwide survey          GRANT FOR DEVELOPING
          showed that while new (less
          than two years) and long-term                     CONTACT LENS TO
          (two years or more) contact lens               REPAIR EYE DAMAGE
          users share many similarities in
          factors influencing their decision
          to continue wearing lenses, there         Researchers from the University of Liverpool, UK,
          are key differences that practices     have been awarded a £2.1 million grant to develop a contact
          can leverage to enhance patient        lens that helps repair eye damage. The three-year project
          satisfaction and retention.            will focus on transferring corneal epithelial cells to the ocular
             According to previous studies,      surface using a soft contact lens, helping wounds heal faster
          one in four new wearers often          and more effectively.
          dropped out within the first year.
          “New wearers benefit from more         Dr. Hannah Levis, a reader in ophthalmic bioengineering,
          personalised care, attention           eye and vision sciences at the University of Liverpool,
          from the entire practice team,         explained, “Unfortunately, standard treatments tend to
          and additional encouragement           be ineffective. Sadly, this results in patients experiencing
          and training,” said Stan Rogaski,      prolonged discomfort and diminished vision.”
          CLI’s executive director. “These
          efforts result in happier, healthier   Dr. Levis further stated that the current healthcare system
          patients, who are more likely to       is costly, with patients requiring frequent examinations.
          continue wearing contact lenses        “We’re delighted to have received this funding to carry
          long-term.”                            out this important work that will positively impact patient
                                                 welfare but also provide cost-saving alternatives for
             Survey results showed               healthcare services,” she said.
          that 86 percent of long-term
          wearers rated their satisfaction       The project is funded by the Medical Research Council
          as high (8-10 on a 10-point scale),    Developmental Pathway Funding Scheme and is being
          compared to 67 percent of new          carried out in partnership with the Scottish National Blood
          wearers. Overall dissatisfaction       Transfusion Service. Researchers hope this work will lead to
          was rare among long-term users,        a more effective treatment for corneal injuries in the future
          with only 2 percent rating their
          satisfaction below 5.



              20    ̶ THE INDIAN OPTICIAN | JAN-FEB 2025 | CONTACT LENS NEWS
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