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SAFILO AND UNDER ARMOUR                                              on advancing research and

          EXTEND LICENSING AGREEMENT                                           conducting global clinical trials.
                                                                                  The initiative is part of KIST’s
                                                                               Natural Product New Drug
             Safilo Group and Under                                            Business Group, which explores
          Armour recently renewed                                              drug materials from natural
          their global eyewear licensing                                       sources to address age-related
          agreement, extending their                                           diseases such as macular
          partnership until 2031.                                              degeneration and cancer. As
          Safilo is a global leader in the                                     part of the agreement, the
          eyewear industry, specialising                                       two institutions will operate a
          in designing, producing, and                                         joint research lab, facilitating
          distributing prescription frames,                                    the transition from laboratory
          sunglasses, and sports eyewear.                                      research to practical application.
             Vladimiro Baldin, Chief                                              KIST President Oh Sang-rok
          Licensed Brand & Global                                              highlighted the significance
          Product Officer at Safilo Group,                                     of the collaboration, stating,
          expressed enthusiasm about                                           “This partnership between
          the extension, stating, “We are                                      KIST and Huons BioPharma is
          excited to continue our successful                                   a key example of the BP Plus
          collaboration with Under Armour.                                     project, which actively supports
          Their dedication to quality                                          the commercialisation of
          and performance aligns perfectly with our vision. Safilo remains     technologies developed within
          committed to investing in design and technology to develop eyewear  research institutions. It also
          that enhances the athletic experience.”                              marks the first milestone in
                                                                               KIST’s mission-oriented research
             Yassine Saidi, Under Armour's Chief Product Officer, commented,   initiative launched this year.”
          “Our partnership with Safilo allows us to push the boundaries of
          eyewear design, ensuring that athletes have access to products that     Huons BioPharma CEO Kim
          blend style, comfort, and performance.”                              Young-mok also expressed
                                                                               confidence in the partnership,
             The collection will include lightweight and versatile frames      further reflecting on it, “This
          designed to reduce distractions and improve visibility, supporting   collaboration will allow us to
          athletes both on and off the field.                                  secure a promising pipeline
             Safilo’s extensive distribution network, spanning 40 countries and   in peptide-based treatments,
          reaching approximately 100,000 points of sale, ensures that Under    strengthening our position in the
          Armour eyewear will continue to be widely available to consumers.    elderly disease market.”
          The partnership, which shares a commitment to performance-driven        The BP Plus project, led by
          design, aims to strengthen Under Armour’s presence in the eyewear    KIST, is designed to bridge the
          market while reinforcing Safilo’s position as an industry leader.    gap between research and
                                                                               industry by providing resources
          KIST PARTNERS WITH HUONS                                             and support for companies
                                                                               licensing KIST’s technologies.
          BIOPHARMA                                                            The agreement with Huons
                                                                               BioPharma aligns with these
                                                                               goals, advancing potential
             The Korea Institute of Science and Technology (KIST) has entered   new therapies for macular
          into a technology transfer agreement with Huons BioPharma to         degeneration while reinforcing
          develop and commercialise a peptide treatment for dry macular        the role of research institutions in
          degeneration. The collaboration will span 14 months, focusing        medical innovation.



              16    ̶ THE INDIAN OPTICIAN | JAN-FEB 2025 | INTERNATIONAL NEW S
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