Page 58 - Nov- Dec 2024
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in 2003, London Design Award, and the Hall of
          Frames Newcomer Award.

             Many famous personalities wearing their
          frames include Robert Downey Jr, Stevie Wonder,
          Oasis, U2, Julia Roberts, Stephen Dorff, Ricky
          Gervais and Gary Oldman.
             Kirk & Kirk have recently entered the Indian
          market. The collections are already a hit with
          celebrities such as Amitabh Bachchan, Aalim
          Hakim, Dimple Kapadia, Anu Malik and Rohit Roy.
             “Our first break was being interviewed by
          Sachin Puri on Quick Eyes podcast,” says Jason.
          “We became friends and Sachin piqued my
          interest in the market. Around the same time, we
          were approached by some stores and, when we
          explored further, we could see how beautiful they
          were and how sophisticated the market is. Stores
          like DGT Edge and Vijay Opticians in Mumbai, all
          of whom seemed committed to the independent
          market and to helping us grow in India.”

             Already, other independent stockists such
          as Dayal Optical in New Delhi and a new stockist
          about to open in Bangalore have expressed
          their interest.
                                                                    Customers can look forward to Kirk & Kirk
             “I am looking forward to my first visit to India    collections in many more stores here including
          in January next year,” says Jason Kirk. “I will be     the latest designs that were unveiled at Silmo
          visiting some fantastic independent stores around      Paris 2024. Futuristic technology and skilled
          the country and am looking forward to discovering      hand work come together – a combination
          and sharing ideas with some of the most exciting       of human models and AI enhancements – to
          and forward-thinking opticians in the world.”          form eyewear of the most exacting, optical
                                                                 standards. Each edge, each angle is polished
                                                                 by hand to accentuate the transmission of
                                                                 light. The new styles include ‘Falcon’ and
                                                                 ‘Cat’, part of their Centiles collection. The new
                                                                 Lagoon colourway includes blues and greens
                                                                 in frames such as Thor, previous winner of a
                                                                 Silmo D’Or, and Blaze, a celebrity favourite.
                                                                    Kirk & Kirk also design collections for
                                                                 other optical and fashion companies,
                                                                 offering support in manufacturing, brand
                                                                 development and communication.













      52 | THE INDIAN OPTICIAN | NOV-DEC 2024                                                               REPORT
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