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DISTINCTIVE
KIRK & KIRK
EYEWEAR ATTRACTS
INDIAN CELEBS
set up optical factories. Later Kirks followed,
some as opticians and others developing
optical machinery, particularly in the USA,
under the brand name Percy Kirk.
Two generations later Jason Kirk
‘rediscovered’ the family tradition. Inspired by
this discovery, Jason and his partner Karen, a
designer, dropped their respective careers and
launched their first optical company in 1992.
Since then they have established Kirk & Kirk
designs, created in England, as indisputably
avant-garde, distinctive and outstandingly
colourful. And as a label that drives innovation
both in styling and in materials.
Of note is a new and unique material called
K-Lite, conceived by creative director Karen
Kirk. This is a particularly lightweight material,
so much so that even a solid looking frame
can be worn comfortably all day long. About
70% lighter than acetate, the trademarked
ritish eyewear designers Kirk & Kirk material is translucent and glass-like. Created
are a delightful mix of early traditions in sheet form, it is then hand-made by skilled
Band inventions, and cutting-edge craftspeople in their artisanal factories in
contemporary designs. Over a hundred years France and Italy. The label’s latest campaign
back, the Kirk family were early innovators in tagline is, quite aptly, ‘Embrace the Light’.
optics in the UK. Sidney and Percy Kirk created
the first adjustable nose pads and bullet-proof The brand has been bestowed with
Motex safety lenses, originally made for pilots. numerous prestigious awards and
They were also known for helping competitors achievements including the Silmo D’Or Award
50 | THE INDIAN OPTICIAN | NOV-DEC 2024 REPORT
