Page 142 - Nov- Dec 2024
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PATIENT
MANAGEMENT
IN OPTOMETRY CLINICS
AND OPTICAL RETAIL SHOPS
owadays, in both optometry clinics and In both clinics and retail settings, the
optical retail shops, patient management goal is to ensure that each patient feels well
Nis central to providing quality eye care cared for, has a smooth experience, and is
and ensuring a positive patient experience. more likely to return and recommend the
The approach, however, differs based on the practice to others. Patient management
environment. While clinics focus on clinical encompasses every interaction with patients,
diagnosis and treatment, optical retail shops from initial contact and scheduling to
emphasise vision products, prescriptions, post-visit follow-up. It includes ensuring
and fashion trends. Patient management in timely appointments, providing quality
these settings ensures satisfaction, loyalty, care, diagnosing conditions, and educating
and streamlined operations. This article delves patients on eye health. It also involves
into the strategies, tools, and best practices for offering prescriptions, administering
managing patients in optometry clinics and spectacles, ensuring accurate delivery of
optical retail, as well as the challenges and optical products, and maintaining follow-ups,
evolving trends in each environment. reminders, and retention efforts over time.
136 | THE INDIAN OPTICIAN | NOV-DEC 2024 PATIENT MANAGEMENT
