Page 76 - The Indian Optician Digital Edition July-August 2024
P. 76
IN A LANDSCAPE WHERE EVERYONE
IS LEVERAGING THE LATEST
INNOVATIONS, THE LENS THEORY'S
GO-TO-MARKET STRATEGY FOCUSES
ON THE FUNDAMENTAL BUSINESS
PRINCIPLE OF FILLING MARKET GAPS
THAT OTHERS HAVE OVERLOOKED
The Lens Theory's focus on these
market gaps, coupled with zero-error lens
manufacturing, enabled them to crack the
challenge of producing thinner lenses. Their
success in creating India’s thinnest lenses
garnered strong word-of-mouth publicity,
allowing them to penetrate the most coveted
independent outlets known for high-end
quality dispensing.
These efforts have not only been
colour blindness lenses, sports glasses, appreciated by top eye care professionals in
and tinted lenses in high indexes. These India but have also received recognition in
specialised lenses were scarcely available, mature markets such as the USA, Europe, the
leaving consumers with limited choices and Gulf, Africa, and the United Kingdom.
unsatisfactory options.
The fundamental principles of business
Recognising these gaps, The Lens Theory remain unchanged - identifying unique
focused on fulfilling these needs while products and services that competitors fail
keeping prices competitive. As a quality- to recognise and understanding consumer
conscious startup, they sought out global needs. At the same time, embracing change,
partners known for their expertise in the technology, and AI is essential to boosting
design and manufacturing of prescription business in today’s world. The Lens Theory
glasses. This led to partnerships with top- exemplifies this balance by redefining the
notch manufacturers in the USA, Spain, and spectacle lens industry through innovation and
Taiwan, ensuring high-end quality with zero a keen understanding of market demands.
compromise or error in dispensing glasses.
With the product ready, The Lens
Theory created a comprehensive and
straightforward spectacle lens brand book.
This compact guide covered a wide range
of prescriptions under one roof, addressing AUTHOR:
another gap in the market—complex and
confusing price lists from competing brands. PRATIK BHATT
Founder at The Lens
As they entered the market, they realised Theory (formerly
the need for an exclusive brand for eye care known as Zylux)
professionals. This led to their unique "one
market, one player" policy, ensuring their
brand was available only at select retail
outlets known for quality dispensing.
72 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 REPORT
