Page 74 - The Indian Optician Digital Edition July-August 2024

THE LENS THEORY

RED EFINES

SPECTACLE LENSES

IN A COMPETITIVE MARKET

n today’s fast-paced business
environment, The Lens Theory is
Imaking a distinctive mark in the
spectacle lens industry. Amidst fierce
competition from established players
and new entrants, this startup is
finding its niche by identifying
market gaps and addressing unmet
consumer needs.

In a landscape where everyone is
leveraging the latest innovations, The
Lens Theory's go-to-market strategy
focuses on the fundamental business
principle of filling market gaps that
others have overlooked. Through
extensive brainstorming and market
research across domestic and global
locations, they identified a significant
demand for thinner and lighter
lenses. This need was particularly
evident in markets like India, which
is largely unorganised and reliant
on unskilled workers for dispensing
glasses. Consumers, lacking technical
knowledge, simply desired lenses that
were thinner and lighter.
Another major gap was the need for
high-quality manufacturing and the
availability of complex prescriptions
such as high myopia glasses, high
presbyopia glasses, migraine lenses,

70 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 REPORT