Page 60 - The Indian Optician Digital Edition July-August 2024

AUTHENTIC AND

MONDOTTICA GROUP

START NEW PERFORMANCE EYEWEAR

PARTNERSHIP FOR REEBOK

uthentic Brands Group (Authentic), a
global brand development, marketing
Aand entertainment platform has formed
a new partnership with Mondottica Group, the
premium eyewear brand partner and design
specialist, for Reebok. Mondottica Group will
design, manufacture and distribute Reebok-
branded eyewear and sunglass products for and metal styles featuring Reebok branded filled
men, women, boys and girls. enamel logos and integrated spring hinges and
custom core wires.
“Through our partnership with Mondottica
Group, we’re expanding the Reebok brand into “Reebok is one of the world’s most respected
the realm of eyewear,” said Steve Robaire, EVP sports lifestyle brands. Mondottica Group is
of Reebok at Authentic. “This product offering extremely pleased to sign a global eyewear
allows us to provide our consumers with high- partnership with Authentic and to have
performance, stylish eyewear that complements previewed the debut 2024 collection of sports-
their active lifestyles.” inspired eyewear at the MIDO Eyewear Show,”
said Tony Pessok, CEO of Mondottica.
The Reebok eyewear collection will feature
a range of styles catering to various consumer Earlier this month, the Reebok 2024 eyewear
tastes and preferences. The debut collection collection was revealed at the MIDO Eyewear
comprises 24 models for Optical and 16 for SUN Show in Milan. The new assortment will be
with a gender split, 70 percent men and 30 available globally across optical retailers, key
percent women. Styles feature a mix of acetate department stores, specialty retailers and online.

56 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 REPORT