Page 55 - The Indian Optician Digital Edition July-August 2024
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range of leading premium vision care solutions observes his coach struggling while viewing a
includes innovative brands such as Stellest, digital device at close distance. Kohli suggests
Eyezen, Varilux and Crizal. that his coach – who is wearing non-progressive
lenses in the campaign film – try out Varilux
The latest Essilor brand campaign for India lenses to avoid such difficulties and have better
features renowned international cricketer Virat vision. The film also highlights AI technology and
Kohli. Its focus is on the unique and superior the scientific approach to correct presbyopia
benefits of Eyezen for single vision consumers through the help of Varilux progressive lenses.
and Varilux for progressive lens users.
As Shayondeep Pal, chief creative officer at
“At Essilor, we are thrilled to continue our Network Advertising Pvt Ltd, the creative agency
partnership with global sports icon - Virat Kohli behind the new campaign, put it, “It’s not every
- and unveil a new and exciting chapter for day that you get to work with a celebrity who,
our consumers,” says Narasimhan Narayanan, in real life, uses a brand he endorses. And that
president, EssilorLuxottica South Asia. “Kohli’s made our lives tougher – to write a script that
phenomenal appeal and pursuit of excellence looked and felt 100% genuine. It was an absolute
are aligned with our mission to raise awareness pleasure to work with a legend like Virat.”
about clear and healthy vision at all ages whilst
discovering our advanced technologies and The integrated marketing campaign will be
superior products such as Eyezen and Varilux.” seen on TV, social and digital channels across
the country.
The first phase of the campaign is on
Eyezen single vision lenses for people who have
prolonged exposure to digital devices. It offers EVERY ESSILOR
a unique combination that provides relaxation
and protection to the eyes. Essilor’s campaign LENS IS A
film features multiple scenarios of people using
digital devices for long hours and facing eye COMBINATION
strain and weariness. The highlight is Kohli seen OF MULTIPLE
explaining the benefits of Eyezen lenses, how
they are designed to reduce visual fatigue from COMPLEMENTARY
digital screens and filter blue-violet light.
“I’m an Eyezen wearer myself and loving the TECHNOLOGIES.
immense relaxation and protection that these ITS COMPLETE
lenses provide,” states Kohli. “Essilor is a leader
in revolutionising vision care globally and I’m RANGE OF LEADING
excited to share about their innovative products PREMIUM VISION
and how each lens is tailor-made to address
individual vision care needs.” CARE SOLUTIONS
Invented in 1959 in France, Varilux is the INCLUDES
world’s leading progressive lens brand. The
progressive lenses are used to correct vision INNOVATIVE
problems associated with presbyopia. Designed
for people aged 40+, they offer sharp vision at BRANDS SUCH AS
every distance with seamless transitions from STELLEST, EYEZEN,
near-to-far.
Varilux is the product in focus in the second VARILUX AND
leg of the new campaign. The camera zooms in CRIZAL
on Virat Kohli and his coach from yesteryears
shown chatting in a restaurant. The cricketer
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