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changes so they can remain relevant
and successful.”
The Futurology Space is where visitors can
take an immersive dive into the future of optics
with exciting prospects for 2025 through 2035.
They can explore new approaches through the
Workshop of Tomorrow to learn about how
mobile technologies and AI are transforming
traditional visual tests; Vision Test & Personalised
Measurements; Virtual Fitting & Local Production.
A separate area has been designated for the
latest innovations through presentations and
interactive workshops, as well as displays of
connected products. The AR/VR/XR Experimental
Area is for Virtual Experiences and Smart Product
Demonstrations.
The Trends by Silmo Forum Exhibition in the
and central purchasing groups, training, etc. Futurology Space will offer a comprehensive
Different dedicated spaces designed for every overview to shed light on the best eyeglasses and
aspect can be availed of, whether it’s business sunglasses from the exhibitors at the
discussions, or cutting-edge solutions and the trade fair.
latest technologies. These can be checked out
via Silmo Next, with its many tools for review For students from design schools around the
and analysis as well as earmarked spaces world, there’s the Optical and Eyewear Design
for exchanging ideas to better discover and Contest. This too should be exciting with fresh
envision the future of the industry. It all comes ideas as the 2024 edition places emphasis on the
together for visitors to stay one step ahead. changing role of accessory eyewear, exploring the
possibilities for new features and the resulting
Eric Lenoir, director of the Silmo trade fairs, innovative uses.
underscores the transformative impact of
artificial intelligence on the optics industry: All the nominated and the winning products
“From smart, AI-equipped eyeglass design to of the much-awaited Silmo d’Or awards will be on
revolutionary tools for opticians, the possibilities view at the fair. A prestigious awards ceremony
are wide reaching. This rapid development follows at a special venue in Paris, with Alexis
requires the rapid adaptation of professionals MABILLE as the new chairman of the 2024 Silmo
because without adequate training, AI could d’Or Awards. Alexis will be sharing his design
potentially replace traditional opticians”. expertise and creative vision with the members of
the jury of the 2024 SILMO d’Or awards, to provide
“At the same time, the emergence of his valuable insight on eyewear designs that can be
technologies such as in-shop 3D printing are enhanced by a shape, a material or an innovation.
redefining eyewear fabrication with increased
automation, thus reducing the impact on Silmo Academy, the prestigious scientific
the environment. This transformation will symposium, offers a new format this year.
enable opticians to focus on high added-value Also new here is a €10,000 grant to be awarded
services, becoming genuine consultants for to support a research project in vision and
visual comfort and preventive healthcare, even optical sciences.
integrating functions such as audio technology
and fall prevention. With all of these, its combination of innovation,
reflection and discussions to anticipate the
“In this constantly developing landscape, it challenges of tomorrow, visitors can expect quite
is vital for opticians to get a firm grasp on these an experience at Silmo 2024.
108 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 EXHIBITION PREVIEW
