Page 108 - The Indian Optician Digital Edition July-August 2024

manufacturing solutions. These can be viewed in
an exhibition area spanning 30,000 square metres.
TOF 2024 is committed to fostering a thriving
environment for international eyewear businesses
to connect, collaborate, and succeed. The focus
is on offering a well-rounded platform for global
buyers to access the best that Taizhou's eyewear
industry has to offer.

According to the organisers, the theme
‘Sourcing from Factory Origins’ will serve as a
guiding principle to connect the global trade with
the region’s extensive eyewear manufacturing
capabilities. To this end, a curated showcase
has been planned. Attendees will have the
opportunity to engage with a vast network of
prominent eyewear manufacturers from Taizhou,
known for their expertise and craftsmanship.
Visitors can check out innovative products
and technologies, and discover the latest
advancements in eyewear design, materials, and
manufacturing processes, directly from the source.
Side by side, they can uncover new sourcing
opportunities and establish direct partnerships
with top eyewear producers in Taizhou.
The fair offers other interesting attractions
as attendees can immerse themselves in the
world of eyewear manufacturing by observing
the transformation of ordinary materials into
fine eyewear. At state-of-the-art facilities they
can see how cutting-edge technology is used to
create high-quality eyewear. The cutting-edge
production techniques will show the intricate
processes involved in making eyewear. These
include the artistry of eyewear creation as the
skilled hands of experienced artisans bring
designs to life.

The organisers are expecting over 10,000
domestic and international visitors. TOF 2024
looks forward to welcoming overseas visitors and
is offering them a number of benefits to enhance
their participation at the event. These include free
hotel accommodation for three nights. They will be
hosted for a comfortable stay at designated hotels,
conveniently located near the fairground. TOF is
also offering international attendees a subsidy
of ¥1,000 to assist with transportation costs: this
subsidy is subject to application and approval.

104 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 EXHIBITION PREVIEW