Page 80 - The Indian Optician Digital Edition May-June 2023

YASH OPTICS & LENS
– CREATING HAPPY EYES TO ENABLE
HEALTHY LIVING
Mumbai-based Yash
Optics and Lens is a
leading manufacturer
of digital freeform
progressive lenses
and has been in the
industry for more than
two decades. Under
the able leadership of
the Doshi family – Mr.
Tarun, Mr. Dharmendra
and Mr. Chirag – the
directors of Yash Optics
& Lens, the company
has been offering
an ever-growing
assortment of hi-tech
and digital vision
healthcare solutions.
In a joint interview,
the head honchos of
the company who
are well-versed with
the market needs,
and have successfully
grown the company
to its present enviable
position with their
marketing strategies,
talk to The Indian
Optician about the
latest additions to
the company’s vast
portfolio of products.
Read on to find
out more...
76 | THE INDIAN OPTICIAN | MAY-JUNE 2023
The Indian Optician (TIO): Yash Optics & Lens has been a part
of the optical lens industry since the last two decades now. What
has the company achieved over these years?
Tarun Doshi (TD): Yash is the fastest emerging technology-
driven optical and lens company from India. Having carved out
a niche for its expertise in manufacturing optical lenses over the
last 23 years, today, Yash O&L stands at the forefront of delivering
hi-tech digital vision healthcare solutions and is acknowledged
for its constant technological advancement and topnotch quality.
Yash O&L is a happy close-knit family of over 320 members,
whose dedicated hard work and untiring efforts for over two
decades along with committed customer service has created
more than 9.7 million satisfied consumers and is still growing.
TIO: Yash Optics & Lens has a vast portfolio of high-quality
digital lenses. Please share some details about your brands.
Dharmendra Doshi (DD): Yash Optics & Lens offers the
widest range of high quality digital freeform progressive lenses.
We offer a vast portfolio, from quality single vision lenses to
advanced progressive’s lenses, customised progressive lenses to
the top-of-the-line personalised progressives for professionals,
and industry leading range of premium coatings. Our state-of-
the-art manufacturing facilities at three locations are equipped
with the latest high-end machineries employing the world-
renowned German precision technology processes to create
the widest range of optometric designs and customisation
possibilities – these are easy to adapt in daily lifestyle and best
suited for varied professions.
To take a few names, our iSeries, customised progressives
for dynamic vision, offer customised enhanced width of near
(iFlex), far (iPixel) or intermediate (iSmart) visions. Our Pro-
Series, personalised progressives for professionals also comprise
Maestro-Advanced Personalised Progressives with a Unique
DNA and MaestroDual-Hi-End Personalised Progressives for
Maximised Visual Performance.
TIO: You have recently added the Pentax and Alioth brands to
your portfolio. Please elaborate on the key features and benefits
of the new additions to the Yash family.
INTERVIEW