Page 71 - The Indian Optician Digital Edition May-June 2023

And so, through the years, SILMO Paris has
naturally become a gathering place where THE TAGLINE “GENERATION SILMO”
people are clearly delighted to assemble. EXPRESSES THAT CONTINUITY: THE
DOES THAT MEAN THAT THE NOTION OF FEELING OF PASSING SOMETHING
BELONGING TO AN INDUSTRY IS TRULY DOWN FROM ONE GENERATION TO
REAL AND IMPORTANT? THE NEXT, THROUGH HISTORICAL
COMPANIES LARGE AND SMALL
A.M.: SILMO Paris is built on the idea of
communities standing for the same values
and having the same – or nearly the same – because of the stability of the organisation. Each
ambitions. You can even call us a big family. That member of the supervisory board is thoroughly
is precisely how the “SILMO Family” concept involved, and the logistics teams remain present
came about, based on that observation, It is a and attentive throughout the year.
meeting place for every initiative, showroom
and trade fair that we organise across the globe. People are truly attached to this ambiance
and cohesiveness, and both exhibitors and
Of course, this isn’t the magical world visitors feel an affection for it. That constancy is
of make believe – there can be tensions, confirmed, generation after generation, despite
disagreements and objections – but in the end, the crises that we have endured, such as COVID.
SILMO Paris manages to align all its energies to
satisfy the entire optical and eyewear field. Thanks to its long-term vision and foresight,
SILMO Paris has won over every generation.
IS THE EVENT’S LONG-LASTING SUCCESS Much more than just a trade fair, it is a
ALSO A QUESTION OF MAINTAINING THE gathering place.
SAME STRUCTURE AND FUNDAMENTALS,
GENERATION AFTER GENERATION?

A.M.: Each generation develops attitudes and
behaviours that result from the socio-economic
context in which it is brought up.
But the symbolic “Generation SILMO”
concept is also a way of laying a foundation
and demonstrating the trade fair’s strategic
continuity, edition after edition, with one
chairmanship leading smoothly into the next
in a coherent whole.
SILMO Paris is also such a solid institution

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