Page 70 - The Indian Optician Digital Edition May-June 2023
P. 70

THE GENERATIONAL EFFECT



                             INTERVIEW WITH



                    AMÉLIE MOREL





             CHAIRWOMAN OF SILMO PARIS















          THE NEW ADVERTISING SLOGAN FOR
          THE 2023 EDITION OF THE TRADE FAIR
          IS “GENERATION SILMO”. HOW DID
          THAT TAGLINE COME ABOUT?

             Amélie Morel (A.M.): Several reasons
          – both rational and emotional – led us to
          this choice. For more than 50 years, SILMO
          Paris has remained the first and oldest
          professional trade fair to participate in the
          life and history of the world’s optics and
          eyewear industry.
             Several generations of men and women
          have contributed to its development and
          have borne witness to the progress of
          both the business and the event. In fact, a
          number of companies have been exhibiting
          every year at SILMO Paris since the first
          time it was held in Oyonnax in 1967! The
          Morel company is a great example, since it
          has never missed a single edition.

             The tagline “Generation SILMO” also
          expresses that continuity: the feeling
          of passing something down from one
          generation to the next, through historical
          companies large and small. That dimension
          is so important for the dynamics of the
          industry whose professionals come from
          different horizons: young and not-so-young
          share their views, forging ahead together.



      66 | THE INDIAN OPTICIAN | MAY-JUNE 2023                                                           INTERVIEW
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