Page 70 - The Indian Optician Digital Edition May-June 2023

THE GENERATIONAL EFFECT

INTERVIEW WITH

AMÉLIE MOREL

CHAIRWOMAN OF SILMO PARIS

THE NEW ADVERTISING SLOGAN FOR
THE 2023 EDITION OF THE TRADE FAIR
IS “GENERATION SILMO”. HOW DID
THAT TAGLINE COME ABOUT?

Amélie Morel (A.M.): Several reasons
– both rational and emotional – led us to
this choice. For more than 50 years, SILMO
Paris has remained the first and oldest
professional trade fair to participate in the
life and history of the world’s optics and
eyewear industry.
Several generations of men and women
have contributed to its development and
have borne witness to the progress of
both the business and the event. In fact, a
number of companies have been exhibiting
every year at SILMO Paris since the first
time it was held in Oyonnax in 1967! The
Morel company is a great example, since it
has never missed a single edition.

The tagline “Generation SILMO” also
expresses that continuity: the feeling
of passing something down from one
generation to the next, through historical
companies large and small. That dimension
is so important for the dynamics of the
industry whose professionals come from
different horizons: young and not-so-young
share their views, forging ahead together.

66 | THE INDIAN OPTICIAN | MAY-JUNE 2023 INTERVIEW