Page 46 - The Indian Optician Digital Edition January-February 2022
P. 46

KERING’S













































                 dvanced technology, superb comfort                  The existing brands in the Blue & Beyond
                 and high style are signature elements in         range of blue light and photochromic UV
          AKering Eyewear brands. Its Blue & Beyond               protection glasses – Gucci, Saint Laurent
          project, launched in May 2021, has added on             and Montblanc – have now increased with
          frames with high quality double-benefit lenses          the addition of selected styles from the
          specifically conceived to improve visual comfort        Chloé and Dunhill eyewear collections.
          both indoors and outdoors.
                                                                     The double benefit of the glasses is
                                                                  thanks to an innovative combination of
                                                                  unique styles fitted with smart lenses.
                                                                  These lenses have been created by a blue
                                                                  light filtering treatment with photochromic
                                                                  technology, which reduces the impact of
                                                                  high-energy light from laptops and digital
                                                                  devices while also protecting the eyes by
                                                                  darkening when exposed to sunlight.

                                                                     Also new is the development of fresh
                                                                  colour options with a clear base, so there’s a
                                                                  choice of clear-to-dark options imbued with
                                                                  a variety of natural and urban shades.


           | JAN-FEB 2022 | 42  BRANDS
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