Page 38 - The Indian Optician Digital Edition January-February 2022

SAVOUR NATURE’S

SPLENDOUR WITH

MIC FRAMES

ALBA

esigns, shapes, colours and finishes of trees and moss, earthy browns, the icy white
deeply inspired by the beauty of nature of snowy peaks, and coppery Havana hues
Dare at the heart of the MIC eyewear found in rocks and foliage of the autumn season
brand. The name itself – the acronym for determine the lines and colour choices used in
Made in Cadore – pays tribute to the glory and
majestic scenery of the Dolomite Mountains MIC PAYS TRIBUTE TO THE
and celebrates the company’s strong ties to the
region. Nestled in this area of pristine natural GLORY AND MAJESTIC
beauty, the municipality in the Belluno province SCENERY OF THE DOLOMITE
of Italy is a hub well known in the eyewear MOUNTAINS AND CELEBRATES
industry for its units that specialise in glasses THE COMPANY’S STRONG TIES
and lens production. TO THE REGION

MIC aims to capture the
wonders of nature: its colours,
scents, textures, shapes and
forms. The brand’s particular
inspiration is the pale and
lunar coloured Dolomites,
mountain landscapes, rock,
snow and woods, scented
forests, trees and their bark,
plants and leaves.
Classic shapes are occasionally
reinterpreted, colours like the green GEMMA

| JAN-FEB 2022 | 34 BRANDS