Page 57 - The Indian Optician Digital Edition November-December 2021
P. 57
into the MOSCOT story that goes back over
a century when Hyman Moscot arrived in
the United States from Eastern Europe.
Hyman began by selling ready-made MOSCOT sees its frame collections as
eyeglasses from a pushcart in Manhattan’s truly universal. As a brand that was born
famed Lower East Side. By 1915, once he had in NYC, their eyewear has always been
a loyal following of customers, he opened worn by a very diverse population, and as
his first retail shop. He was joined by his son has been seen over these many decades,
Sol whose son Joel headed the firm in 1951. is cross-generational. After 107 years, the
In 2013, Zack, a fifth generation Moscot and brand is growing slowly and steadily and its
a formally trained product designer, joined broad appeal is thanks to the classic design
the fourth generation of the family business, and simplicity of the entire collection,
advancing the legacy of a heritage brand which is universal. With the many sizes
built on generations of expertise.
they offer, they can fit nearly every face.
MOSCOT continues to operate its flagship The company is justifiably proud
location in the Lower East Side of NYC, rich of its “living history”, its authentic,
with decades of history experienced in downtown New York City heritage and
Manhattan and the unique, creative and five generations of Moscots behind the
artistic individuals who have shopped with counter inextricably linked to the brand’s
them for over a century.
personality, and present in everything they
As a brand rooted among artists of the do. As a company spokesman states, “We
Lower East Side, MOSCOT frames have been selectively sell our products to like-minded
a go-to fashion accessory in the world of film and well-regarded optical shops and
and Hollywood. MOSCOT eyewear has been request that our partners tell our authentic
seen in Bollywood as well – the company story and appreciate the high quality
feels strongly that there is the same artistic and classic design of our frames. We also
alignment and fashion sensibility in India expect all our eyewear partners to provide
that they experience in NYC. the excellence in customer service that
we provide to our customers in all
our global MOSCOT Shops. Our
business has grown leaps by
“word of mouth publicity”…
this is the best “advertising”
for our iconic brand.”
MOSCOT FRAME
COLLECTIONS ARE
TRULY UNIVERSAL
AND ARE WORN
BY A VERY DIVERSE
POPULATION
53 | MOSCOT
