Page 168 - Nov- Dec 2024

awareness of paediatric eye health.
With projections suggesting the
market will reach $18.48 billion by 2032,
India is firmly positioned as one of the
most dynamic and lucrative eyewear
markets globally.
THE ROAD AHEAD

As the Indian eyewear market
evolves, several factors will shape its
future. Urbanisation, rising disposable
incomes, and a growing focus on health
and grooming are driving demand
for both basic and luxury eyewear.
Furthermore, the market's increasing
digitisation will allow brands to cater
to a wider demographic while offering
customised, high-end products.
Despite these promising trends,
challenges remain. Price sensitivity,
especially in rural markets, and the
proliferation of counterfeit products are
key obstacles. Nevertheless, continued
innovation and expanding access to
eye care will likely sustain the market’s
growth for the foreseeable future.

India’s eyewear industry is at a critical
juncture, with international brands, local
players, and e-commerce platforms
driving growth and innovation. As
consumer preferences continue to
evolve, the market will further expand,
offering exciting opportunities for both
businesses and consumers.

AUTHOR:
PRATIK
BHATT
Founder at The
Lens Theory
(formerly
known as Zylux)

162 | THE INDIAN OPTICIAN | NOV-DEC 2024 OPTOMETRY