Page 42 - The Indian Optician Digital Edition July-August 2024
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DYNAMISM INFUSES NEW-LOOK
RAY-BAN PULSE
COLLECTION
he iconic Ray-Ban eyewear brand has to the design of the innovative American-
added on a whole new look with its born, globally famous classic Ray-Ban
Trecently introduced Pulse collection. eyewear. Capturing neo-90s style, there’s
Featured are nine next-generation unisex a choice of minimalistic rimless designs,
styles that draw on its ever-popular designs. thin metal temples, funky shapes, solid
Each one is now reinterpreted to present a contours, geometric profiles, colourful
delightful freshness of being. lenses and more, from the elegant smart
to the experimental and way-out.
In the campaign for this latest Ray-
Ban collection, photographer/filmmaker Keeping abreast with the urgent need
Tyrell Hampton captures movement and of today, the Pulse collection partly uses
energy to reflect the styles’ design concept bio-based materials. In the classic sun
of fluidity – of oscillating between eras, pairs, the lenses have been designed
attitudes and subcultures. with bio-nylon containing 40% bio-based
carbon content. The non-metallic frames
A common thread through the Pulse also feature bio-based frames with 57%
collection is the unexpected twists and turns bio-based carbon content.
38 | THE INDIAN OPTICIAN | JULY-AUGUST 2024 BRANDS
