Page 30 - The Indian Optician Digital Edition May-June 2023

ELEGANT, SUSTAINABLE

EYEWEAR BY

STELLA

MCCARTNEY

ward-winning British designer ways to become more sustainable, from
Stella McCartney, known the world designing to store practices and product
Aover for her signature well-defined manufacturing. Its new business models
silhouettes, is perhaps equally noted for her look at how to transform production and
commitment to environmental sustainability. selling, at sharing, repairing and reusing.
To this end they promote long-lasting
After some years as creative director products with extended use to reduce
of Chloé in Paris, Stella launched her environmental impact.
eponymous luxury fashion house in 2001 and
showed her first collection in Paris the same Its products range from ready-to-wear
year. A firm vegetarian, she is very particular for men and women, handbags, shoes,
about never using leather, feathers, skin or lingerie and swimwear, athletic-wear,
fur in any of her designs. Focussed since fragrances, eyewear, and a line for children.
the beginning on sustainable fashion, the
brand has continued to grow its
sustainability through material
and supply chain innovation,
partnerships and more.
Responsible fashion is at
the core of the brand's values,
from the resources it uses to the
impact it has on the environment.
In line with this they are
constantly exploring innovative

26 | THE INDIAN OPTICIAN | MAY-JUNE 2023 BRANDS