Page 53 - The Indian Optician Digital Edition January-February 2022

he influence of colours on feelings and moods can be The quarry as a locale
intense, whether from the magnificence of nature or was chosen as it is perceived
Tmanmade. It can be a collective experience or a personal for having “a much more
statement. In Colourscape, Blackfin’s latest campaign, the intimate meaning connecting
premium Italian titanium eyewear brand seeks to project colour it to Blackfin”. Not only is it a
as a representation of knowledge, awareness and determination. physical space where marble
is worked but also “a place of
In its 2022 communication promotion for the latest eyewear
collection, titanium is accented by vivid tones and bright shades. memory, of a story written by
Each individual element is brought together most creatively and men who for millennia have
harmoniously – even if it appears out of sync to the untrained transformed raw stone into
eye. The visual impact is at once stunning. something aesthetically pure
with sacrifice and skill”. The
The concept is shown to great effect in the Colourscape company draws a parallel
campaign, in images taken by Giovanni De Sandre’s Studio, between this and the same
GDS. The backdrop location is a marble quarry, its whiteness craft and dedication that
contrasting to dramatic effect with colourful panels that reflect go into the creation of the
the dominant shades of the eyewear. In this setting that is Blackfin collections, a shared
recognisable yet impersonal, elegantly attired models move with technical skill and artistic
a certain grace that seems quite in keeping with the ambience. vocation combined with the
passion that turns production
Blackfin is known for its high degree of innovation and into an art.
futuristic takes in its contemporary eyewear designs, colours and
combinations and also in its concepts. Selecting such a location Italian marble, its
is in keeping with this creative thought process. craftsmanship and artworks
have been world renowned
for centuries. The brand sees
an analogy in the materials
as well – marble and its own
prolific use of pure titanium.
IN COLOURSCAPE, Both are products of natural
BLACKFIN’S origin that convey a sense
LATEST CAMPAIGN, of concreteness and solidity.
In the former, works of art
THE PREMIUM created from a single block of
ITALIAN TITANIUM marble; in a Blackfin, a pair of
EYEWEAR BRAND glasses forged from a single
SEEKS TO PROJECT titanium plate.
COLOUR AS A Blackfin’s artistically
REPRESENTATION designed collections are
OF KNOWLEDGE, created and manufactured
AWARENESS AND in Italy. Finely honed
DETERMINATION craftsmanship and cutting-
edge designs using the best
materials ensure premium
eyewear that is distinctly
contemporary, with the
brand’s signature features
of being light, minimalistic
and highly durable very
much in evidence.

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