Page 26 - The Indian Optician Digital Edition January-February 2022
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KEELER TO our business strategy and goal to provide quality products to licensed
DISTRIBUTE medical professionals,” said Keeler Vice President of Business and
Channel Management Eugene VanArsdale. “This will be the first
GENETIC EYE ophthalmic genetic-based test we offer on our US website, and we
TEST AVAGEN are thrilled to offer the eye care community a new way to obtain this
important diagnostic offering.”
DATE TO BE HELD IN SEPTEMBER
As per a new distribution
agreement formed between
Avellino Lab USA and Keeler, the
latter will now distribute AvaGen
on its US website.
AvaGen is the first genetic
test that helps determine a
patient’s risk of keratoconus and PHOTO CREDIT: MADS GRAVER
the presence of Transforming
growth factor beta-induced
(TGFBI) corneal dystrophies.
The test enables confident
management and treatment for DaTE – Shaping Avantgarde, the event that has showcased the
patients with these conditions eyewear of the future since 2013, will be held in Florence, at Stazione
and helps protect and preserve Leopolda, from 10-12 September, 2022.
the patient’s vision. The test
examines 75 keratoconus- The event is recognised for its ability to showcase the most
related genes and more than captivating collections from companies driven by a common
2,000 variants of those genes to desire: to create, experiment, innovate and amaze. “DaTE has grown
develop an actionable genetic incredibly, in number of brands and buyers, and this has been quite
risk score for keratoconus. rewarding, especially in these last two challenging years – stated
Giovanni Vitaloni, President of DaTE. Looking ahead to September,
“We are excited to partner we can hardly wait to welcome the top buyers and professionals
with Keeler and provide who contribute to the flow of lifeblood that, in an industry like ours,
expanded availability to this is crucial; not to mention the personal interactions and exchange of
one-of-a-kind genetic test ideas. Of course, all of the safety provisions in effect at that time will
that can help earlier detect be implemented”.
both keratoconus and certain
corneal dystrophies,” said The organisers have partnered with the Italian Trade Agency
Avellino Global Head of Sales (ITA) to increase the number of hosted international buyers – an
and Marketing Joe Boyd via innovation launched in 2020 specifically to address the need of
a company news release. exhibitors to extend and promote their brands internationally – and is
“With these type of genetic also working on creating a new, special meeting opportunity.
conditions, early detection is Post DaTE, the organisers will also host the Milan Special Event,
key in protecting vision, and this during the weekend beginning 15 October. The DaTE Special Event
th
new distribution channel will will turn the spotlights on Milan, the quintessential design capital,
provide eye care professionals and will be a tangible invitation to reflect on the ten key words that
another way to access this set DaTE apart and have been pivotal to its growth over the years:
ground-breaking test.” creativity, innovation, originality, research, energy, cross-fertilization,
“Keeler’s vision is ‘a world experimentation, audacity, vitality and flair.
without vision loss,’ and AvaGen Updates and information will be available in the coming months
is a wonderful addition to our at dateyewear.com and on the event’s social channels instagram.
suite of products that supports com/dateyewear and facebook.com/DateEyewearOfficial. Stay tuned!
| JAN-FEB 2022 | 22 INTERNATIONAL NEWS
